Introduction
In an era of escalating climate emergencies and intensifying threats to global biodiversity, the need for powerful, independent advocacy funded by the people, for the planet, has never been more critical. A successful fundraising campaign isn’t just about revenue—it’s about expanding a movement, securing organizational independence, and fueling frontline environmental defense. The announcement of the Greenpeace €100 Million Fundraising Campaign Delivery Lead position for 2026 represents a monumental leadership opportunity. This is the chance to architect and execute one of the most ambitious public engagement campaigns in the environmental sector’s history, directly powering Greenpeace’s fearless, frontline activism for years to come.
Greenpeace International is seeking a visionary, data-driven, and inspirational leader to own the delivery of this transformative campaign. This is not a conventional fundraising director role; it is a cross-functional, movement-building command position. The Delivery Lead will be the single point of accountability for mobilizing a global community of millions to contribute €100 million, ensuring Greenpeace can continue its uncompromising work exposing environmental crimes, challenging corporate power, and advocating for systemic change. The campaign will be a masterclass in digital innovation, storytelling, and mass mobilization.
The benefits package is designed to support a leader of this caliber holistically, reflecting the high-stakes nature of the role. However, the most compelling benefits are intrinsic: the autonomy to shape a historic campaign, the resources of a global organization, and the profound professional fulfillment of knowing your success directly translates into new investigations, legal battles, and policy victories for the Earth. This role is for a strategic operator who sees fundraising not as a function, but as the ultimate act of democratic, grassroots power-building.
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Table of Contents
Background & Job Description
Greenpeace is a global, independent campaigning organization that uses non-violent, creative confrontation to expose global environmental problems and promote solutions for a green and peaceful future. It is famously funded by individual supporters, not corporations or governments, which guarantees its absolute independence and integrity. This model makes ambitious public fundraising the literal lifeblood of its global operations, from ship expeditions in the Southern Ocean to digital campaigns targeting tech giants.
This 2026 Delivery Lead position will sit at the heart of Greenpeace International, likely within the Global Engagement or Fundraising Directorate, with a dotted line to the Executive Director. The role purpose is to lead the end-to-end strategy, execution, and delivery of the multi-channel, multi-year €100 million campaign. This involves orchestrating a complex symphony of teams across digital mobilization, direct marketing, major gifts, legacy fundraising, communications, and finance, ensuring every tactic from a viral social media challenge to a high-net-worth donor strategy contributes cohesively to the singular, audacious goal.
The Delivery Lead’s success is existential for Greenpeace’s future ambition. By hitting this target, they secure the funding for new campaigns, technological tools (like investigative drones or data forensic teams), and legal challenges that would otherwise be impossible. This role is the critical linchpin between public passion and planetary impact, requiring a leader who can manage immense complexity while never losing sight of the powerful, human stories that inspire giving.
Key Responsibilities
The Delivery Lead will have ultimate accountability for the campaign’s performance, requiring a blend of strategic vision, operational rigor, and inspirational leadership.
- Campaign Strategy & Integrated Planning: Develop and own the master campaign strategy and integrated operational plan. This includes defining the core narrative, audience journey, channel mix (digital, TV, direct mail, telemarketing, major donors), and phased rollout across Greenpeace’s national and regional offices (NROs). This sets the blueprint for global alignment and local adaptation.
- P&L Accountability & Financial Modeling: Hold full P&L responsibility for the campaign budget, expected to be in the tens of millions for investment. Develop sophisticated financial models to forecast ROI, optimize spend across channels and markets, and ensure the campaign delivers net revenue that significantly advances the €100 million goal. This is where commercial acumen meets mission.
- Global Team Orchestration & Performance Management: Lead, motivate, and hold accountable a virtual, cross-functional “campaign cabinet” comprising senior leads from digital, mass fundraising, major gifts, data/analytics, and creative. Set clear KPIs, implement robust performance dashboards, and foster a high-performance culture of testing, learning, and agility across time zones.
- Data, Technology & Analytics Leadership: Champion a data-first approach. Oversee the selection and use of advanced CRM, marketing automation, and analytics platforms to personalize supporter journeys, predict donor behavior, and relentlessly optimize conversion rates and lifetime value. Ensure data governance and ethical stewardship.
- Creative & Narrative Stewardship: Collaborate with world-class creative and communications teams to ensure the campaign’s creative assets—from hard-hitting documentary films to empowering digital actions—are emotionally resonant, brand-aligned, and engineered for maximum shareability and conversion. The narrative must turn outrage and hope into sustained financial support.
- Stakeholder Engagement & Board Reporting: Serve as the primary internal and external face of the campaign. Secure buy-in from Greenpeace’s global board and NRO directors, provide transparent, compelling updates on progress, and manage key relationships with major agency partners and media buyers. This ensures organizational unity and confidence.
Greenpeace €100 Million Fundraising Campaign Delivery Lead 2026: Mobilize Mass Support for the Planet with Unparalleled Impact & Benefits
Qualifications
Education & Certification
- An advanced degree (Master’s or equivalent) in Business, Marketing, Communications, or a related field is required. An MBA is highly desirable.
- Professional certifications in Digital Marketing, Fundraising Management (e.g., CFRE), Agile Project Management, or Data Analytics are significant assets that demonstrate a commitment to professional excellence.
Experience
- A minimum of 10-15 years of progressively senior leadership experience in delivering large-scale, multi-million euro/dollar marketing or fundraising campaigns, ideally within an international context.
- Non-negotiable, proven experience in direct response fundraising across digital and traditional channels, with a deep understanding of donor psychology and lifetime value optimization.
- Specific experience must include:
- Full P&L ownership for a campaign or product line exceeding €20 million.
- Leading integrated, multi-country campaign launches.
- Managing and optimizing complex, multi-channel media budgets (including digital performance marketing, TV, and direct mail).
- Building and leading high-performing, cross-functional teams in a matrixed, global organization.
- Technical & Leadership Competencies:
- Expert-Level Data Fluency: Ability to use data to drive strategy and decisions. Proficiency with analytics tools (Google Analytics 4, Tableau) and CRM systems (e.g., Salesforce).
- Exceptional Financial Acumen: Advanced skills in financial modeling, forecasting, and ROI analysis.
- Inspirational Leadership & Influence: Proven ability to inspire and align teams without direct authority across cultures and geographies.
- Resilience & Composure: Ability to perform under intense pressure and public scrutiny, making high-stakes decisions calmly.
- Fluency in English is mandatory. Professional proficiency in another major European language (German, French, Spanish, Italian) is a major advantage given the campaign’s scale in Europe.
Why Apply for This Position
Assuming the Delivery Lead role for Greenpeace’s €100 million campaign is a career-defining, legacy-building opportunity. The scale and visibility are unmatched in the nonprofit world. Success here positions you as a global leader in engagement strategy, with a track record that would be coveted by any major advocacy organization, foundation, or even mission-driven commercial entity.
The professional autonomy and resources are exceptional. You will have a mandate to innovate, test bold ideas, and invest in cutting-edge technology to engage supporters. The networking and exposure connect you to the highest levels of leadership within Greenpeace and across the global philanthropic and activist community.
The impact is breathtakingly direct. The funds you raise will launch new ships, underwrite groundbreaking scientific reports, and support activists on the front lines from the Amazon to the Arctic. The work culture, while demanding, is one of profound purpose, creativity, and collective courage. You will lead a team united by a shared, urgent mission to defend the natural world.
Application Tips & Insights
Greenpeace will seek a candidate who is equal parts strategic visionary, operational maestro, and passionate advocate.
- Craft a Leader’s Proposal, Not Just a Resume: Your application should resemble a strategic memo. Include a one-page summary of your initial hypothesis for the campaign’s core narrative and highest-potential channels. Frame your entire CV around quantifiable outcomes: “Led a €45M integrated campaign that grew net revenue by 22% and acquired 500k new donors.”
- Highlight Experience with Scale and Independence: Emphasize any experience in member-funded or subscription-model organizations. Greenpeace’s unique model requires expertise in retaining and upgrading individual supporters, not just grant writing. Detail your experience managing complex stakeholder landscapes akin to Greenpeace’s federation of independent national offices.
- Avoid Common Mistakes: Do not undersell the operational complexity. This is not a purely brand-building role. Avoid generic marketing jargon; speak to the unique psychology of the Greenpeace supporter. Failing to demonstrate a deep, authentic understanding of Greenpeace’s campaigns, victories, and current strategic challenges will be immediately apparent.
- Timeline & Process Expectations: Expect a rigorous, multi-stage process over 3-4 months. This will likely include: case study presentations to a panel, in-depth interviews with the global leadership team, and potentially a psychometric assessment. They will vet not only your competence but your cultural fit within a values-driven, activist organization.
- Interview Preparation: Be prepared to present a 90-day plan and defend your strategic choices. Expect scenarios like: “How would you re-allocate budget if digital acquisition costs suddenly spiked by 40%?” or “How would you handle internal dissent over a provocative campaign creative meant to drive donations?” Demonstrate unwavering alignment with Greenpeace’s core principles of non-violence, independence, and bearing witness.
Additional Information
- Salary & Compensation: Greenpeace offers a highly competitive, leadership-level salary commensurate with the responsibility. For this role, based likely in Amsterdam or another major European hub, the total compensation package (including variable performance bonus) could realistically range from €120,000 to €160,000+ EUR per annum, depending on experience.
- Benefits Package: The package is designed for sustainability and well-being, typically including:
- Comprehensive international private health, dental, and travel insurance.
- Generous holiday allowance (often 25-30 days plus public holidays).
- Industry-leading pension contribution.
- Performance-related bonus tied to campaign milestones.
- Full relocation support (if applicable).
- Significant professional development budget for leadership courses and conferences.
- Hybrid working model with a well-equipped office base.
- Subsidized lunch and wellness programs.
- Work Arrangement: This is a global leadership role, likely based at a Greenpeace International office (e.g., Amsterdam) with a hybrid work model. Extensive international travel to meet with national office teams and major partners will be required.
- Contract Duration: This is a full-time, senior leadership position likely offered on a fixed-term contract aligned with the 3-4 year campaign cycle, with strong potential for extension or transition into another permanent leadership role.
- Application Deadline: The deadline will be strict, given the strategic planning cycle for 2026. Early application is strongly advised.
- Equal Opportunity Statement: Greenpeace is committed to equal opportunity employment and values diversity. It encourages applications from all qualified individuals regardless of age, gender, race, ethnicity, disability, sexual orientation, or belief system, and actively seeks to create a workplace that reflects the global diversity of its supporters.
How to Apply
Applications will be managed with a high degree of professionalism and confidentiality.
- Review the Leadership Brief: A detailed candidate brief will outline the specific context, challenges, and expectations beyond the standard job description.
- Prepare a Dossier: This is an executive-level application. Prepare:
- A tailored, achievement-focused CV.
- A compelling Cover Letter/Statement of Motivation that addresses the campaign’s strategic challenge.
- A separate, concise strategic note (1-2 pages) outlining your initial perspective (if requested).
- Submit via Official Channel: Applications will be accepted through a dedicated portal, often managed by Greenpeace’s HR or an executive search partner.
- Official Source: Apply only via the link provided in the official advertisement on Greenpeace’s website or a reputable executive search firm announcement.
- Confidentiality: The process will be handled with discretion, recognizing the sensitivity of the role.
Frequently Asked Questions
1. How much of this campaign is about acquiring new donors versus growing existing ones?
This will be a balanced, full-funnel campaign. A significant portion (likely 40-50%) will focus on high-volume, lower-value new donor acquisition through digital and TV channels to expand the movement. An equal or greater focus will be on maximizing lifetime value through sophisticated stewardship, mid-level donor programs, major gifts, and legacy fundraising from the existing supporter base. The Lead must excel at both top-of-funnel innovation and deep relationship building.
2. What are the biggest internal challenges in delivering a campaign of this scale across the Greenpeace network?
Key challenges include: Aligning 50+ independent national/regional offices on a single strategy while allowing local adaptation; Managing brand consistency with provocative, confrontational campaign actions that drive attention but can polarize potential donors; and Integrating complex data systems across the federation to gain a single view of the supporter. The Lead must be a diplomat, a unifier, and a systems thinker.
3. Is there a willingness to invest heavily in testing and innovation?
Absolutely. Greenpeace understands that hitting a €100M target requires breakthrough thinking. The successful candidate will be expected to allocate a significant testing budget (likely 10-15% of the media budget) to experiment with new channels (e.g., Connected TV, gaming platforms), creative formats, and messaging. A culture of calculated risk-taking and agile learning will be essential.
4. How is success measured beyond the €100 million?
While the financial target is paramount, success will also be measured by movement health indicators: growth in the active supporter base, improvement in donor retention rates, increase in average gift size, and growth in legacy pledges (which represent future security). The campaign must strengthen the long-term financial resilience and people-power of the organization, not just hit a one-time number.
5. What support will the Delivery Lead have from the Executive Team and Board?
This will be a top-tier organizational priority. The Delivery Lead will have direct access and regular reporting lines to the International Executive Director and the Board. A senior sponsor will be appointed to help navigate internal politics and remove barriers. The role is designed to have the authority and backing needed to marshal resources across the entire global organization.
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