Digital Media & Audience Analyst

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📋 Overview

Join Definitive Healthcare as a Digital Media & Audience Analyst to drive healthcare-focused campaigns and optimize audience strategies for global clients.

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📝 Job Description

Digital Marketing position:

About Us

Definitive Healthcare (NASDAQ: DH) transforms data, analytics, and expertise into actionable intelligence for healthcare clients. With 2,400+ customers worldwide, we empower smarter decisions and future healthcare innovation. Headquartered in Boston, we maintain offices in Sweden and India, and boast Top Employers recognition globally.

Our collaborative culture promotes inclusion through programs like DefinitiveCares and affinity groups. Experience rapid career growth at a company ranked among Built In’s Best Places to Work in Boston.

What You’ll Do

• Strategize and implement D2C and HCP campaigns across Google, Facebook, Instagram, LinkedIn, and other platforms
• Develop and deploy tracking/tagging for all campaign assets
• Collaborate with campaign leads to create data-driven strategies for both managed and self-serve clients
• Oversee audience segmentation and programmatic distribution to DSPs, social platforms, and media networks
• Produce regular client campaign reports with optimization insights and recommendations
• Coordinate campaign operations across multiple digital channels and platforms
• Monitor performance metrics and troubleshoot platform-delivery issues for targeted segments
• Escalate operational challenges with suggested solutions

Requirements

• 1-3 years experience in digital marketing, ad operations, or marketing technology
• Proven attention to detail with strong analytical skills
• Comfort with data-driven decision making (experience with Excel required)
• Adept at thriving in fast-paced environments with tight deadlines
• Inquisitive, motivated to learn new platforms and technologies independently

Preferred Qualifications:

• RTB/purchasing inventory experience
• Familiarity with major advertising platforms (Google Ads, Facebook Ads, LinkedIn Ads)
• Experience with LiveRamp or similar audience data solutions
• Knowledge of major DSPs and media platforms (The Trade Desk, Facebook Ads Manager, etc.)

At Definitive Healthcare

• Work with cutting-edge healthcare technology products
• Experience rapid career growth in a dynamic environment
• Be part of a highly talented, mission-driven team
• Enjoy competitive benefits including healthcare coverage and 401(k) match
• Participate in community service through our DefinitiveCares program

Life at Definitive Healthcare

“Great Work atmosphere, great work life balance, excellent company to work for, amazing top notch product, incredible customer service” — Business Development Manager

“Great team. Amazing growth. Employees are treated very well.” — Research Analyst

Overview

Definitive Healthcare offers growth in this Digital Marketing role.

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✅ Qualifications

• 1-3 years experience in digital marketing, ad operations, or marketing technology
• Excellent attention to detail and analytical skills
• Strong Excel proficiency
• Ability to excel in fast-paced environments
• Inquisitive and self-directed learner with preference to acquire new skills independently
• Healthcare marketing background is preferred but not mandatory

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🎁 Benefits

• Competitive Benefits Package
• Health Insurance Options
• 401(k) Match
• Flexible Work Environment
• Professional Development Opportunities
• Community Service Program (DefinitiveCares)

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Direct application link to company career page

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🔖 Tags: Digital Marketing, Audience Analysis, Campaign Manager, Google Analytics, Facebook Ads, LinkedIn, RTB, Data Analysis, Healthcare Marketing, Remote Jobs

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Source: Curated from public job boards. Verify details on the employer site before applying.