Digital Audience Insights Analyst

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📋 Overview

Join Definitive Healthcare’s marketing team. As an Audience Insights Analyst, you’ll craft, monitor, and refine digital campaigns across healthcare D2C and HCP channels, utilizing media platforms and developing actionable analytics for self-serve clients. Remote opportunity in the USA.

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📝 Job Description

About Definitive Healthcare

Definitive Healthcare transforms data, analytics, and expertise into actionable intelligence for healthcare clients. Headquartered in Framingham, MA, they operate globally with offices in Sweden and India. With over 2,400+ clients, they prioritize innovation, inclusive culture, and recognition as a ‘Best Place to Work’.

Role Purpose

We seek a Digital Media and Audience Analyst to build and maintain impactful digital campaigns for healthcare-focused DTC and HCP marketing. You’ll manage media platform operations, develop analytics, refine audience strategies, and ensure optimal campaign execution.

Core Responsibilities

• Oversee and execute healthcare data-driven DTC and HCP campaigns across Google, Facebook, Instagram, LinkedIn, Bing, and DSP platforms.
• Implement robust tracking and tagging for diverse campaign assets.
• Collaborate with Strategy teams to develop and optimize campaign strategies for both agency-based and self-serve customers.
• Create and deliver comprehensive client campaign reports with data interpretation and actionable recommendations.
• Design and manage audience targeting strategies, develop audience solutions, and provide insights to clients.
• Coordinate programmatic distribution of audience segments via DSPs, SSPs, CTV, and social platforms.
• Implement operational best practices and communication protocols using Jira/trackers; ensure timely issue resolution and escalation.
• Diagnose and resolve audience segment delivery issues with platforms and partners.
• Proactively identify and escalate campaign operational delays and challenges.

Bonus Points/Skills

• Direct experience in RTB/bidding environments (e.g., The Trade Desk).
• Familiarity with ad platforms: Google Ads, Meta Ads Manager, LinkedIn Ads, LookerStudio.
• Experience with data connectivity tools like LiveRamp and data management platforms.
• Knowledge of media vendors (DSPs, SSPs) including DeepIntent, PulsePoint, Amazon, etc.

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✅ Qualifications

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🎁 Benefits

• Competitive Benefits
• Health Care Benefits
• 401(k) Matching
• Flexible Work Environment
• Professional Growth
• Team Culture
• DefinitiveCares Community

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Direct application link to company career page

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🔖 Tags: None

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Source: Curated from public job boards. Verify details on the employer site before applying.