Senior Performance Marketing Associate
🏢 Company: Nutrafol
📍 Location: USA (Remote)
🌍 Remote: Yes
💼 Type: Remote
💰 Salary: $90,000—$105,000 USD USD
📋 Overview
Join Nutrafol’s growing team as a Senior Performance Marketing Associate, driving paid social campaigns, managing Meta Ads Manager, and optimizing user acquisition strategies with a competitive total compensation package.
📝 Job Description
About Nutrafol
Nutrafol pioneers clinically tested hair wellness products, advised by over 7,500 physicians, using a multi-factorial approach to target root causes of hair thinning and help customers achieve their growth goals.
Role Overview
As a Senior Associate in Performance Marketing, you’ll drive the strategic execution, management, and optimization of paid social campaigns focused on new customer acquisition via Meta channels. This pivotal position will support channel growth, guide emerging paid social initiatives, oversee testing roadmaps, foster cross-functional collaborations, and contribute strategically to paid marketing efforts.
Key Responsibilities
- Command daily Meta Ads Manager operations, encompassing comprehensive campaign administration and strategic optimization.
- Overseer of seamless ad launches, meticulous pixel management, budget control, and continuous scaling adjustments.
- Facilitation of strategic alignment with content teams through effective briefing and rigorous performance feedback loops.
- Proactive planning, management, and execution of robust testing initiatives across paid social platforms.
- Strategic partnerships with creative, influencer, and community teams to ensure innovative ad executions and optimal campaign performance.
- Consistent generation of actionable performance insights and recommendations through detailed weekly/monthly reporting.
Required Qualifications
- Proven expertise (3-5 years) in performance-driven paid social marketing, specifically demonstrating success in user acquisition within D2C/ecommerce environments.
- Comprehensive hands-on experience with Meta Ads Manager, essential for effective account management, campaign optimization, and data-driven decision-making.
- Demonstrated capacity to manage complex, multi-channel paid social programs while maintaining meticulous budget oversight and scalability.
- Mastery of advanced analytics utilizing tools like Google Analytics and Tableau.
- Exceptional attention to detail paired with analytical thinking capabilities for strategic channel planning.
- Exceptional communication, collaboration, and adaptability skills applicable to cross-functional team engagements.
- Track record of achieving significant performance KPIs with a growth-focused orientation.
Preferred Qualifications
- Experience utilizing Smartly advertising platform tool.
- Previous record of launching successful new paid social channels.
- Proficiency within health/wellness e-commerce digital ecosystems.
- Familiarity with subscription model marketing strategies.
- Emphasis on tasks involving influencer collaborations and partnership-driven content distribution.
✅ Qualifications
🎁 Benefits
- Fully Remote Work
- Comprehensive Benefits Package (Medical, Dental, Vision)
- 401(k) with Matching
- Quarterly Bonus
- Flexible PTO
- Wellness Breaks
- Free Lunch Perks
- Wellness Stipend
- Internet Stipend
- Cell Phone Stipend
- Learning & Development Funding
- Free Meditation
- Free Product Subscription
- Pet Insurance Options
Direct application link to company career page
🔖 Tags: None
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